Fitfood Wrapped: 2023's Most Popular Meals

Fitfood Wrapped: 2023's Most Popular Meals

What were our most popular meals in 2023? Find out if your favourite made the list.



As we come to the end of the year, we thought we'd look back over 2023's most popular meals. Keep reading to find out if your favourite made the list! 

There were a few surprises, a few classics, and a whole lot of delicious flavours - but before we get to the overall winners, here's a look at some of our most popular meal categories. 

Family Favourites

Family Classic Beef Lasagne

Our most popular family meal was the Classic Beef Lasagne (closely followed by the Chicken Katsu). This hearty classic was a 'winter warmer' for many Kiwi households, with a big jump in orders during July. 

Keto Meals

Our most popular Keto meal this year was the Corned Silverside, served with smooth broccoli mash, wilted greens, and a mustard cream sauce. This meal helped a lot of people hit their macros: even though we sold over 3,700 servings, that adds up to just 11kg of total carbs! 

(Our Keto customers have always been enthusiastic Fitfood fans, and this year was no exception: four of our 10 most popular meals were from the Keto range.)

Something Simple

Our Simple range, which launched in September, is quickly becoming a crowd favourite. The Chicken Pesto Pasta and Spaghetti Bolognese led the way, with over 850 servings ordered since the range launched. That's over 70 delicious pasta meals making their way across the country every week! 

Creamy Chicken Pesto PastaSpaghetti Bolognese

Our most popular meal of 2023

Drum roll please... 

Taking out the top spot for the third year in a row, our most popular meal was the Garlic & Herb Chicken Thigh with Harissa Roasted Carrots

This meal was served on Kiwi lunch and dinner tables over 4,400 times in 2023! 

We don't know whether it's the deliciously tender chicken, the tangy pomegranate dressing or the hint of heat from the harissa... but what we do know is that there's something special about this meal that you absolutely love.  

Here's the rest of the top 10 - have you tried them all?

1. Garlic & Herb Chicken Thigh with Harissa Roasted Carrots
2. Teriyaki Chicken on Rice
3. Chicken Katsu
4. Corned Silverside with Broccoli Mash, Wilted Greens & Mustard Cream 
5. Beef Meatballs with Courgettes
6. Butter Chicken
7. Thai Chicken Rissoles with Cauliflower Rice
8. Roast Beef with Roasted Seasonal Vegetables
9. Bacon & Broccoli Mac 'n' Cheese
10. Smoked Beef Brisket

As we wrap up the year, we'd like to say a huge thank you to all of our customers, from the loyal Garlic & Herb Chicken fans to the adventurers who try a new meal every week. We hope you've enjoyed spending 2023 exploring new ways to eat healthier, more convenient meals with Fitfood.

Watch this space - we've got plenty planned for 2024!